"MORE AND MORE CLIENTS AND BRANDS ARE BYPASSING
AGENCIES AND GOING DIRECT TO PRODUCTION COMPANIES"
(source: econsultancy)
By 2015, the share of clients and brands who didn’t work with agencies for online content had doubled to 27%.
And it is a trend that is only going one way. The unstoppable rise
of social and digital media has resulted in more ways for clients to engage with consumers.
Naturally, clients who have more media channels to fill, need more film. And they need it to be better, faster and cheaper.
Going direct to production specialists is fulfilling that need.
Sweeter is one such specialist.
We are an online video content and TV commercials company working directly with brands and clients who want to take more control of their film output, collaborate more in its development and maximize their budgets.
If you are one of the growing number of clients working direct already, we think we can make a massive difference creatively.
But if the idea of going direct to a production company seems a difficult step, a leap in the dark even, this is where Sweeter can really help too.
Uniquely, Sweeter has married the creative and strategic talent from top advertising agencies (so we know how that works) with production company specialists to provide an end to end film production service.
Including; idea development, writing, casting, filming, editing, producing and supply.
It’s a neat, nimble and efficient solution. Sweeter, we call it.