He has put together a team of agency and production professionals highly skilled at working direct with brands and clients. (We can work with their agencies too as part on an integrated team where it is needed).

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Using a collective of strategists, writers, directors, producers, animators and post-production talent, we build the team to fit the brief. (So no costs to carry where they are not needed).

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Paul started out as a copywriter in London. For ten years he worked at agencies such as McCann Erickson, Euro RSCG and BMP DDB on big, global TV campaigns. 

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With a baby on the way, he panicked and fled to Manchester and TBWA. Four years in, he left to launch award winning advertising agency, ‘The King’s Arms’. 

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With a passion for making films, and a hefty reel behind him, Paul launched Sweeter in summer 2011. 

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He has won numerous awards both nationally and internationally for his TV commercials and online content.